NORTH AMERICA'S #1 RESEARCH BASED SUPPLEMENT BRAND
 
THE MOST CRITICAL DAILY SUPPLEMENT
SINCE THE MULTI-VITAMIN
By now, you know that ageing and ultimately the breakdown of body performance and appearance is directly related to DNA damage¹. The unfortunate fact is that as we age, our natural ability to repair damaged DNA declines² leading to cellular dysfunction and ageing. DNA-Essentials™ is a natural DNA repair activator that increases the body’s natural DNA repair process by increasing DNA repair enzymes at the cellular level. With daily use of DNA-Essentials, you can now protect yourself from the daily DNA damage that occurs and that results in loss of youthful appear-ance and function. With daily use of DNA-Essentials, you are putting yourself in a position to finally beat the natural ageing process as your body builds up its DNA repair capacity to keep up with daily DNA attacks. You will begin to notice more energy, improved health and immunity, and ultimately a more youthful appearance.
DNA-ESSENTIALSTM - TAKING YOU BEYOND
THE WEAKNESSES OF ANTIOXIDANTS
While popular antioxidants (water soluble, fat-soluble, vitamin or herbal) can help to protect our DNA by harnessing and neutralizing free-radical molecules, they are simply not enough to keep up with the free radical overload. These free-radicals damage DNA, and unfortunately, antioxi-dants can do nothing to increase the rate of repair once DNA damage has taken place. It is estimated that after age 25, our ability to keep up with DNA ageing (damage) declines, as does our body appearance as a result³. Further more, antioxidant systems become overwhelmed by normal metabolic activity, such as exercise, stress and environmental insults such as UV light and pollution. When this happens, the rate at which DNA is attacked and damaged by free-radicals outpaces the rate at which it is repaired. This reality causes a decline in the way we perform, and the way we look and feel – hence ageing. DNA-Essentials™ is the world’s first clinically proven natural DNA-REPAIR-ACTIVATOR that actually increases DNA repair once damaged – Something antioxidants cannot do! With DNA-Essentials, you can now take anti-ageing to a new level!
THE SCIENCE BEHIND DNA-ESSENTIALSTM
In the early 1990s, Dr. Ronald Pero, PhD, and his researchers from the University of Lund in Sweden visited the Ashaninka Indians of the Amazon Rainforest. Here, they observed how the local medicine men (shamans) would make a specialized hot water extract of uncaria tomentosa that produced pronounced healing results. Dr. Pero and his research team also discovered the presence of Carboxy-Alkyl-Esters (CAEs) in this natural extract. These unique esters work to effectively up-regulate DNA repair enzymes in the human body, leading to cellular DNA repair. In fact, a clinical research study published in the Journal of Phytomedicine showed that the precise level of CAE’s found in DNA-Essentials™ increases the body’s natural DNA repair process by a statistically signifi-cant 15%4. By supplementing with DNA-Essentials daily you can now effectively reverse DNA ageing, improve cellular function, and look and feel younger simply by taking one capsule of DNA-Essentials daily! Just think DNA-Essentials as the anti-ageing multi-vitamin you take daily to control and reverse the signs of premature ageing.
 
   
WHY IS THERE
VITAMIN B3 AND ZINC
IN DNA-ESSENTIALS©?
VITAMIN B3 (Niacin) - This B-vitamin is an essential co-factor required for the body to repair DNA. It is provided to ensure there is no deficiency.

ZINC - Zinc is known to be an essential component of DNA synthesis and repair. Dietary deficiencies in zinc can contribute to the repair of single- and double-strand DNA breaks and can also help neutralize DNA free radical damage that increases risk for cancer development and rapid ageing.
References:
1) Best BP (2009). Rejuvenation Research.
12(3): 199-208.
2) Gorbunova V, et al. (2007) Nucleic Acids Res.
35:7466–7474
3) Lindahl T. (1993) Nature. 22 (362):709–715.
4) Sheng Y., Pero R., et al. (2001). Phytomedicine.
8(4): 275–282.
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